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Success stories

In their own words

These are real practitioners who have taken part in Sole Trader Courses training and generously shared their experiences.

Used by practitioner members of professional bodies including

  • BACP
  • CNHC
  • FHT
  • CThA
  • BAcC
  • AoR
  • GCMT

The reviews

Practitioners who came for clients and left with confidence

The Self Room logo, Katie Merritt's psychotherapy practice

Katie Merritt

Psychotherapist · GROW Certification Programme

Meet Katie

Trustpilot review, March 2026

I would highly recommend this course to any therapist looking to build their marketing skills in a way that feels aligned, supportive, and energising.

Sarah is a wonderful leader whose warmth, clarity, and enthusiasm made this marketing course an incredibly positive experience. As a therapist, I found the course especially useful as it was thoughtfully designed with both practicality and encouragement in mind, and delivered with genuine fun and good energy throughout.

The space Sarah created felt like a true community where nothing was ever too small or insignificant to bring to the table. Every question and reflection was welcomed with ease, openness, and enthusiasm, which made learning feel safe, collaborative, and empowering.

The course itself is well structured and highly supportive, helping to break down many of the myths and unhelpful behaviours surrounding money and marketing that can often feel challenging when running a business. It offered clear guidance while also encouraging personal reflection and confidence-building.

The weekly check-ins quickly became something I genuinely looked forward to. I consistently left each session feeling motivated, inspired, and more confident in how I approach marketing my work.

Judy Ellis Massage, Health and Well-being logo

Judy Ellis

Massage Therapist · The GROW Course

Meet Judy

Trustpilot review, November 2025

It really makes you stop and think at every stage of your business.

The GROW Course is an amazing programme that Sarah has thoughtfully put together. It really makes you stop and think at every stage of your business. It helped me reflect on how I interact with my clients before, during, and after their treatments, and how those small details can make a big difference.

The course provides regular reminders of simple but effective things you can be doing to grow your business, from increasing visibility to stepping outside your comfort zone. One of the things I found most valuable was the encouragement to collaborate with other therapists. It helped me feel less alone and gave me fresh ideas I can apply to my own practice.

I would highly recommend the GROW Course to anyone looking to develop their business with more confidence and clarity.

Odyssey of Motherhood logo

Rosanna

Doula, Odyssey of Motherhood · GROW Certification Programme

Meet Rosanna

Trustpilot review, February 2026

As someone still at the beginning of this journey, the combination of strategy and encouragement has been invaluable.

As a new sole trader, I joined the course wanting clear guidance on how to find and attract clients in a way that felt congruent with both my values and the way I want to lead my business. I struggled with allocating 'work time' as a full-time mum, but the regular coaching sessions reminded me of the value of my time and my business.

Whenever I felt overwhelmed, I was comforted knowing that I would have the chance to discuss the 'wins and wobbles' of each week. Coming together with other business-owners in an informal, yet well-structured weekly session was a really wonderful element of this course. I also especially loved our coffee mornings, where we could expand on ideas and have a well-needed general catch-up.

Sarah is an exceptionally professional coach and facilitator who brings empathy, compassion, and wit to every interaction. Highly recommend!

Portrait of Tanya Carter, acupuncturist

Tanya Carter

Acupuncturist, Reiki Practitioner, Sound Healer, Tui Na Massage Therapist, Yoga Teacher · GROW Certification Programme

Meet Tanya

Trustpilot review, 23 March 2026

If you’re looking for new insights to improve and grow your sole trader business this is the course for you.

This is a fantastic course if you are hoping to gain new insights on how to improve your business skills and influx of clients to said business. I would highly recommend Sole Trader Courses.

Sarah is a great support throughout and an extremely encouraging mentor.

The experience

What is it like to GROW?

Clarity + progress

Our Certification Programme graduates report greater confidence and a clearer sense of what to focus on. As a result, they begin taking consistent action that leads to real progress, not just more ideas.

Insight + action

The Certification Programme focuses heavily on practical action steps, while also creating space to reflect and challenge unhelpful patterns around marketing and money.

Support + belonging

Our graduates describe feeling supported and less alone. Our Pro Track graduates also report feeling part of a community that makes growth feel more achievable and sustainable.

Since the Programme

The change didn't stop at week twelve

Sarah stays in touch with the practitioners featured here long after their Programme finishes. As a group, they are busier and thriving in their practices, still working the habits, still checking in with each other.

That's the point of the GROW Formula®: not a burst of motivation, but a way of running a practice that keeps working once the course is over.

We're grateful to each of them for sharing their experience so generously.

If their stories sound like the practice you want, start with the GROW Certification Programme, book one-to-one coaching with Sarah, or read how The GROW Formula® works.

Not sure where to start?

Book a free 30-minute 'Meet Me' session. Talk through your practice, ask anything, and leave with a clear next step, whether or not you ever buy anything.