Skip to content

The method

The GROW Formula®

A straightforward, practical framework that helps you build a thriving practice: from attracting clients and building relationships, to managing money and avoiding burnout.

G

Get Clients

Attract a steady flow of the right clients, without a daily social media routine.

  • Instil trust before the first appointment
  • Remove the barriers that stop people booking
  • Be visible online in a way that fits you
  • Plan and learn from your marketing effort
R

Relationships

Turn first-time clients into people who return and refer.

  • Keep showing up consistently
  • Give great service, start to finish
  • Ignite word-of-mouth
  • Set boundaries that protect the work
O

Ourselves

Avoid burnout and build a practice that lets you stay in love with the work you do.

  • Work smart, not longer
  • Schedule strategically
  • Separate work and life
  • Reach out to other practitioners
W

Wealth

Build financial security on numbers you actually understand.

  • Update your beliefs about money
  • Do the maths behind a profitable practice
  • Organise your money
  • Automate your finances

The evidence

Where the Formula comes from

The GROW Formula® isn't just what worked for one practitioner. It combines established models with research and specialist input.

  • Proven marketing models including AIDA and the 7Ps
  • Research into what makes self-employed therapists succeed
  • An MBA-level marketing strategist with 20+ years' experience
  • A respected leader in the world of start-ups
  • A Chartered Accountant specialising in small business finance

How to learn it

Three ways in

Alongside others

The Practitioner Support Space, £29 a month, cancel anytime.

Recognition

Finish the Programme, become a GROW Certified Practitioner

Both tracks lead to GROW Certification. It is not a regulated qualification, and it does not replace your clinical training or professional body membership. It recognises that you have completed a structured programme of learning, reflection and implementation in how you build and run your practice.

GROW Certified PractitionerListed on the public GROW register with your modality and certificate number
  • Ethical, transparent client attraction

    You attract clients in ways that are honest, clear and comfortable for you and for them.

  • A professional client experience

    You have systems for the whole journey, from first enquiry through to aftercare.

  • A sustainable, values-aligned practice

    Your business supports the care you give, rather than competing with it.

  • A public register entry

    Certified practitioners are listed on the GROW register with their modality, location and certificate number.

Not sure where to start?

Book a free 30-minute 'Meet Me' session. Talk through your practice, ask anything, and leave with a clear next step, whether or not you ever buy anything.