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The method

The GROW Formula®

A straightforward, practical framework that helps you build a thriving practice: from attracting clients and building relationships, to managing money and avoiding burnout.

G

Get Clients

Attract a steady flow of the right clients, without a daily social media routine.

  • Instil trust before the first appointment
  • Remove the barriers that stop people booking
  • Be visible online in a way that fits you
  • Plan and learn from your marketing effort
R

Relationships

Turn first-time clients into people who return and refer.

  • Keep showing up consistently
  • Give great service, start to finish
  • Ignite word-of-mouth
  • Set boundaries that protect the work
O

Ourselves

Avoid burnout and build a practice that lets you stay in love with the work you do.

  • Work smart, not longer
  • Schedule strategically
  • Separate work and life
  • Reach out to other practitioners
W

Wealth

Build financial security on numbers you actually understand.

  • Update your beliefs about money
  • Do the maths behind a profitable practice
  • Organise your money
  • Automate your finances

The evidence

Where the Formula comes from

The GROW Formula® isn't just what worked for one practitioner. It combines established models with research and specialist input.

  • Proven marketing models including AIDA and the 7Ps
  • Research into what makes self-employed therapists succeed
  • An MBA-level marketing strategist with 20+ years' experience
  • A respected leader in the world of start-ups
  • A Chartered Accountant specialising in small business finance

How to learn it

Three ways in

Alongside others

The Practitioner Support Space, £29 a month, cancel anytime.

Recognition

Finish the Programme, become a GROW Certified Practitioner

Both tracks lead to GROW Certification. It is not a regulated qualification, and it does not replace your clinical training or professional body membership. It recognises that you have completed a structured programme of learning, reflection and implementation in how you build and run your practice.

Verify GROW Certification CPD Programme accreditation on The CPD Register
GROW Certified PractitionerListed on the public GROW register with your modality and certificate number
  • Ethical, transparent client attraction

    You attract clients in ways that are honest, clear and comfortable for you and for them.

  • A professional client experience

    You have systems for the whole journey, from first enquiry through to aftercare.

  • A sustainable, values-aligned practice

    Your business supports the care you give, rather than competing with it.

  • A public register entry

    Certified practitioners are listed on the GROW register with their modality, location and certificate number.

Not sure where to start?

Book a free 30-minute 'Meet Me' session. Talk through your practice, ask anything, and leave with a clear next step, whether or not you ever buy anything.