A joined-up way to grow your practice
Advice picked up from Google, social media, books and other practitioners tends to leave you with disconnected ideas. The GROW Formula® brings the important pieces into one practical framework.
Free to watch
The GROW Masterclass
A practical introduction to The GROW Formula® and the foundations of a thriving practice, with actions you can take straight away to attract more clients, build trust and make it easier for people to book.
Best watched with sound. It works on desktop and mobile, and you can pause and come back to it whenever you like.
Inside the masterclass
What the masterclass covers
The four pillars of The GROW Formula®
Get Clients, Relationships, Ourselves and Wealth, and how they work together to support a practice that is busy, sustainable and aligned with the way you want to work.
Who your ideal clients are
The characteristics that commonly unite the people most likely to seek out and value the kind of care you provide.
How to instil trust
The signals that affect whether someone feels confident booking with you: what you call yourself, your business name and your service menu. Familiarity plus clarity equals trust.
How to make booking easier
Practical ways to remove unnecessary barriers between someone wanting help and becoming a client, including online booking and free 'Meet Me' sessions.
How to be visible online
The essentials of a strong online presence: what your website needs to do, how to improve your Google visibility and why consistent directory listings matter.
Who it is for
Qualified practitioners who need their own clients
The masterclass is for qualified, self-employed therapists and practitioners who work directly with clients: acupuncturists, psychotherapists, counsellors, massage and bodywork therapists, nutritional therapists and similar.
It is particularly useful if you are good at what you do but feel frustrated, overwhelmed or unsure what you should actually be doing to grow your practice.
Values-aligned, not high pressure
GROW is not about hard-sell tactics or turning your practice into a business empire. It is about building a practice that is client-centred, values-aligned, financially sustainable and able to support you for the long term.
Read more about The GROW Formula® or what other practitioners say.
Where to go next
Stop guessing. Start GROWing.
Watch the masterclass, make a few practical changes straight away, then choose the support that fits: the 12 week GROW Certification Programme, the Practitioner Support Space or one-to-one coaching.