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Privacy policy

How Sole Trader Courses Ltd collects, uses and protects your personal information.

Optional analytics and lead sources

With your explicit analytics acceptance, Sole Trader Courses measures public page views, form views and starts, and checkout and contact clicks. We use a random first-party visitor key and keep first and latest source tags on your device. UTM tags take precedence over referring websites; we retain only the website name, never its paths. Activity and successful lead sources are stored privately in Lovable Cloud for site measurement, not shared with advertising platforms. We do not store IP addresses, email addresses, advertising click identifiers, full query strings or private tokens in analytics. Private and account pages are excluded. Your choice, notice version and acceptance time are recorded. You can reject or withdraw immediately through Analytics choices at the bottom of public pages; withdrawal clears local source history and stops new activity tracking, while preserving evidence of your earlier choice. Without analytics acceptance, successfully saved enquiries have unknown observed sources. An optional answer to How did you hear about us is stored separately, even if analytics is declined, because it is information you choose to give us. Contact details needed to deliver your booking, application or report remain separate from the source report. Contact messages are now sent through our site email service rather than merely opening an email app. External checkouts and registrations cannot confirm purchases or attendance to this source report; their links are measured only as clicks.

What we collect

We collect the information you give us when you enquire, book a session, enrol on a course or join the membership: your name, email address, phone number where provided, and any details you choose to share about your practice. Phone numbers are optional for enquiries, waitlists and scorecard report requests, and required for bookings and partner applications. They are used to respond to your request, kept with your contact details, and never included in analytics or the source report.

How we use it

We use your information to deliver the services you've bought, to answer your questions, and, where you've agreed, to send occasional emails about our courses and coaching. We do not sell your data.

Referral cookie

If you arrive through a link shared by one of our Referral Partners, we store a small cookie (grow_ref) on your device for 30 days. It only records which partner introduced you, so we can credit them if you later book or enrol. If you book a session or join a waitlist during that time, the partner's name is noted against your enquiry. Partners never see your email address or contact details.

Your rights

You can ask to see, correct or delete the personal information we hold about you at any time by emailing sarah@soletradercourses.co.uk.

Questions? Email sarah@soletradercourses.co.uk.